Copyright 2012 Michael Seto, All Rights Reserved.
The client specified a naturally lit, photojournalistic style, which is our specialty. However, we still prepared ourselves with strobe lighting and grip to fill and shape the imagery while retaining that documentary style.
The work involved a tech- and location scouting a week ahead of time, then a full day of shooting at a premier NYC law firm using actual attorneys.
The mandate called for visual portraying the benefits of intellectual property in an office environment, while remaining true to the real-life daily use of the information technology. We chose to focus on the interaction between the attorneys and the multiple devices used to access the information, such as iPads and workstations.
We also utilized scenarios that illustrated more intangible benefits of the technology - efficiency, efficacy, and expertise.
As the layout and designers were based in Germany, we shot multiple scenarios in various locations in the firm's offices and the building to provide the client with a variety of images to select from.
Download the full report at http://reporting.reedelsevier.com/
