This past week I was hired by Kopali Organics to take basic photos of their products as well as shoot some more styled magazine type images showing their snack items and raw materials.
With the basic product shots, one wants to focus on high key, good visibility on all items, labels, product, etc. This is not the time for fancy lighting or shallow depth of field.
The styled shots followed the standard food mag approach, tight, shallow focus, dappled light, shadows to reveal texture - and the two photos above what we came up with. I'm not showing the product photos since they're not quite as dynamic - a shot of a plastic bag.
Fortunately, all their food items were raw or dried or chocolate covered...mmmm...chocolate. This makes managing the food a lot easier than trying to partially cook a burger so it looks finished but does not dry out. Or the shoot where someone put brown shoe polish on a frozen turkey to give it that "just out of the oven" look.
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